Why Do I Design?

In the midst of all the hustle-and-bustle of adding a new person to the world, designing some great brands for new clients and the changing of seasons to summer, I was inspired by this post to pause and reflect the why. Why do I design? Why do I continually get jazzed about helping people create their brand? Why do I still love it, after years of practice? Why do I push myself in new directions, trying new things like client photography? Why do I design?

I don’t do it for the money. I don’t do it for likes or shares on Pinterest or Dribble…(which I’m not even on Dribble. That site is just too much.) I don’t do it for the portfolio boosts.

I do it for the zest I get when working with new people, especially those who are jumping out on a limb to start their dream business. I get a runner’s high each time I start work with a brand new client – someone who is chomping at the bit to position themselves in the free market.

I do it to keep my axe sharp. There’s the old adage that “If you don’t use it, you lose it” and it’s true. I’m especially noticing this with my Photoshop skills that are slowly dwindling. I used to P-shop people into so many precarious situations (my old bosses stuck inside the Batmobile, my nephew as a cat, etc.) and since I don’t really use that program for work, I’m really starting to see the effects. But, good news, my Illustrator skills are kicking along just fine.

I do it to show my daughter something tangible I created. (This one’s new.) My husband and I were talking last night about the fact that he gets to be a dad with a “cool job” that has tangible outcomes. He’ll get to drive by a house and tell Darcy Nell that “I built that, honey.” and that’s pretty cool. I’ll get to do the same. “See that logo? See that sign? See that billboard? I designed that, honey.” Thumbs up for that.

So, think about your work. Why do you do it? Why are you a doctor? Why are you a small business owner? Why are you a ________? Learning about the why can help remind you of your initial passions in the field and reignite a spark in your job.